Branding

The branding purpose is to awaken sensations, create connections between the customer and a certain product / service and define a set of values ​​by which a company or organization intends to be perceived by the market, competitors, partners and customers. Companies and organizations have a brand, a set of elements that identify the business, the visual identity and its reputation. The existence of a brand is crucial for the customer when he/she is making a purchase decision, and a definition of a solid strategy will allow better results and increased business volume.

• Strategy and Brand Creation Processes
• Visual Identity
• Brand Repositioning
• Events

Digital Communication

Information has never been so strategic and has played a key role in business development. In such a dynamic and volatile world, the dissemination of information through the use of digital platforms – web, social networks and mobile devices – is increasingly widespread and used by everyone, everywhere and at any time. More than ever, it is crucial for companies and organizations to expand the brand relationship with their customers and stakeholders, in a fast, efficient and personalized manner. It is important to be close to the customer, creating a deep relationship and their loyalty to the brand. People want to follow the news, know more details about a specific product or service, have a more direct contact with the brand.

• Digital Communication Strategy
• Creation and Maintenance of Digital Platforms
• Contents Development

Communication and Visibility Plans

It is important to think of communication as a strategic tool for companies and organizations. The communication and visibility plan (CVP) is a document that aims to define and guide the strategy that organizations intend to implement within the scope of their business and/or specific programs. Generally, and depending on the type of business, sector of activity or context, CVPs are designed with the aim of gaining notoriety in the market and positioning in the sector, increasing the number of customers and/or partners, launching a new product/service or as part of a rebranding. These documents define all communication and visibility activities to be carried out over a period of time, such as: the objectives to be achieved, the way results will be disseminated, the communication channels to be used, the target audience to reach, the type of information to share, etc.

• Strategic and Operational Communication Plans
• Communication Programs